Okay, I admit it. Maybe charm school is in order. Maybe your titles don’t flat-out suck. Still, the fact remains: Many of us are investing huge amounts of time writing our blog posts, yet neglecting perhaps the most critical element — the title tag. And great blog title tags are worth the effort.
In fact, they’re the most powerful words you’ll write.
Social media can be a fickle friend. Follow community engagement best practices and you’ll be rewarded with a loyal (rabid, even) community. But, boy—pull a boneheaded move and they’ll turn on you. And it won’t be pretty. (Just ask Applebee’s.)
What do pigs and great blog posts have in common? (Don’t pretend you’re not tracking with me here.) They’re both easily consumable. And when it comes to the latter, a strong focus on online readability will help you cook up some crisp content bacon.
When’s the last time you’ve been simultaneously moved to tears and inspired to awesomeness? Been awhile? Well, if you’re looking for your daily dose of inspiration, this 9-year old boy’s got it to give: A Pep Talk From Kid President To You is a must-watch.
“Everyone’s a writer,” sighs the frustrated editor. Then comes the inevitable eye roll, as they sit down to shape their client’s blog content.
I’ve heard it a hundred times.
The thing is I think many clients are capable of producing at least some of their content internally (or at least getting closer-to-final) than their editors give them credit for; they just need a little guidance.
