Okay, I admit it. Maybe charm school is in order. Maybe your titles don’t flat-out suck. Still, the fact remains: Many of us are investing huge amounts of time writing our blog posts, yet neglecting perhaps the most critical element — the title tag. And great blog title tags are worth the effort.
In fact, they’re the most powerful words you’ll write.
What do pigs and great blog posts have in common? (Don’t pretend you’re not tracking with me here.) They’re both easily consumable. And when it comes to the latter, a strong focus on online readability will help you cook up some crisp content bacon.
“Everyone’s a writer,” sighs the frustrated editor. Then comes the inevitable eye roll, as they sit down to shape their client’s blog content.
I’ve heard it a hundred times.
The thing is I think many clients are capable of producing at least some of their content internally (or at least getting closer-to-final) than their editors give them credit for; they just need a little guidance.
