All that glitters isn’t gold. The convertible you just had to have left your garage 12 days out of the last 120—the other 108 were too cold, too wet, too something. The fantastic designer boots with the 3” heel you couldn’t resist? They landed you on your ass on a less than forgiving winter day and have been collecting dust in the back of your closet ever since.
Both looked great. Neither performed. So it goes with design-driven development.
On the web today, we have a whole new way to “bury the lead.” How so? The growing demand for mobile-first design, which supports mobile users’ swipe, zoom, and scroll behavior is naturally driving the development of long, scrollable pages. So, the question becomes: Are your visitors even seeing the content you consider most important?
If you’re not testing your copy, design, and conversion elements, you’re most likely leaving money on the table. So, what do you do? Simple: A/B testing. It’s a process of showing different users different content to determine which is most effective.
Hard numbers can yield surprising results and it sure beats guessing.
Getting a brand started in social media is a lot like your first swimming lesson as a kid. You’re excited, but also apprehensive and probably a little scared about what lurks in the depths. But, don’t worry. We’ll help you dip your toes in the water with some simple social media tips.
They say a picture is worth a thousand words. And, that may hold true…if you’re a hominid. But, if you want to succeed online, you’ll need to speak to search engines, too—and that means making image SEO part of your pre-launch routine.
Some tweets that link to blog posts show snappy images or video in my Twitter feed–and they’re really attention-grabbing. Why is…
