Your new business is ready to hang its snappy digital shingle. Or, your organization needs to refresh its aging website in order to meet the needs of a growing mobile audience.
So, where do you start? Is a commercial theme the right move or would custom development be your better bet? Find out.
Early this year, our client was in a panic. Their direct web traffic dropped more than 35 percent over the course of a single month—and their board wanted answers. Yesterday.
The marketing team was under intense pressure to explain the dip in traffic and its impact on the company’s sales pipeline…
On Tuesday morning, we huddled for the Google Marketing Next 2017 kickoff—an event that’s something like a mix of the Super Bowl and Fashion Week for metric-obsessed online marketers. The keynote address did not disappoint, announcing many welcome and long-awaited features, upgrades, and additions across all of Google’s platforms, including Google AdWords and Google Analytics.
Because we live and breathe metrics and measurement (yes, almost literally), we’ll focus on just those topics here.
All that glitters isn’t gold. The convertible you just had to have left your garage 12 days out of the last 120—the other 108 were too cold, too wet, too something. The fantastic designer boots with the 3” heel you couldn’t resist? They landed you on your ass on a less than forgiving winter day and have been collecting dust in the back of your closet ever since.
Both looked great. Neither performed. So it goes with design-driven development.
On the web today, we have a whole new way to “bury the lead.” How so? The growing demand for mobile-first design, which supports mobile users’ swipe, zoom, and scroll behavior is naturally driving the development of long, scrollable pages. So, the question becomes: Are your visitors even seeing the content you consider most important?
If you’re not testing your copy, design, and conversion elements, you’re most likely leaving money on the table. So, what do you do? Simple: A/B testing. It’s a process of showing different users different content to determine which is most effective.
Hard numbers can yield surprising results and it sure beats guessing.
