On the web today, we have a whole new way to “bury the lead.” How so? The growing demand for mobile-first design, which supports mobile users’ swipe, zoom, and scroll behavior is naturally driving the development of long, scrollable pages. So, the question becomes: Are your visitors even seeing the content you consider most important?
If you’re not testing your copy, design, and conversion elements, you’re most likely leaving money on the table. So, what do you do? Simple: A/B testing. It’s a process of showing different users different content to determine which is most effective.
Hard numbers can yield surprising results and it sure beats guessing.
Getting a brand started in social media is a lot like your first swimming lesson as a kid. You’re excited, but also apprehensive and probably a little scared about what lurks in the depths. But, don’t worry. We’ll help you dip your toes in the water with some simple social media tips.
They say a picture is worth a thousand words. And, that may hold true…if you’re a hominid. But, if you want to succeed online, you’ll need to speak to search engines, too—and that means making image SEO part of your pre-launch routine.
Some tweets that link to blog posts show snappy images or video in my Twitter feed–and they’re really attention-grabbing. Why is…
Ah, comment spam… You know, those annoying (yet, highly entertaining) blog comments that try to sell you erectile dysfunction meds, SEO bots, and really, really cheap shoes? Well, it’s almost as bad as the canned stuff. (Unless you happen to love the Hormel variety; in which case, comment spam is nothing like the edible stuff.)
And, it’s e-v-e-r-y-w-h-e-r-e.