Massive visibility. Boosted leads and accelerated sales cycles. Swift, sustainable growth. Brands everywhere are searching for the magic that will empower them to reliably move the needle.
But, here’s my secret—and there’s really nothing mystical about it: We, the human species, are irrationally predictable. While many are wrestling with the irrational side of it, throwing things at the wall and observing, the real power lies in harnessing our predictable nature.
“Measure what you treasure.” You’ve heard it a thousand times. And, as a marketing professional, we know we don’t have to preach the value of tracking pixels, A/B testing, or conversion tracking to you.
But appreciating the data and wrangling your web developers into implementing the code are two very different things—especially when they’re heads-down on a project, sustained only by their growing pyramids of Diet Dew.
The good news is you can actually get what you need without pestering your dev team.
On the web today, we have a whole new way to “bury the lead.” How so? The growing demand for mobile-first design, which supports mobile users’ swipe, zoom, and scroll behavior is naturally driving the development of long, scrollable pages. So, the question becomes: Are your visitors even seeing the content you consider most important?
If you’re not testing your copy, design, and conversion elements, you’re most likely leaving money on the table. So, what do you do? Simple: A/B testing. It’s a process of showing different users different content to determine which is most effective.
Hard numbers can yield surprising results and it sure beats guessing.
Some tweets that link to blog posts show snappy images or video in my Twitter feed–and they’re really attention-grabbing. Why is…
Getting visitors to your website and converting them (or someone in their social circles) into paying customers is the name of the game. And using website performance metrics to your advantage can help you win it.
There are measurable things about your website that you can monitor, test, and improve to attract visitors and get them to the customer finish line.
