On Tuesday morning, we huddled for the Google Marketing Next 2017 kickoff—an event that’s something like a mix of the Super Bowl and Fashion Week for metric-obsessed online marketers. The keynote address did not disappoint, announcing many welcome and long-awaited features, upgrades, and additions across all of Google’s platforms, including Google AdWords and Google Analytics.

Because we live and breathe metrics and measurement (yes, almost literally), we’ll focus on just those topics here.