Ah, comment spam… You know, those annoying (yet, highly entertaining) blog comments that try to sell you erectile dysfunction meds, SEO bots, and really, really cheap shoes? Well, it’s almost as bad as the canned stuff. (Unless you happen to love the Hormel variety; in which case, comment spam is nothing like the edible stuff.)
And, it’s e-v-e-r-y-w-h-e-r-e.
Getting visitors to your website and converting them (or someone in their social circles) into paying customers is the name of the game. And using website performance metrics to your advantage can help you win it.
There are measurable things about your website that you can monitor, test, and improve to attract visitors and get them to the customer finish line.
Your online presence is critical to your business, but are your efforts effective? And, how do you know? It’s time to dust off the classic quote: “You can’t manage what you don’t measure.”
Yep, online performance metrics will give you the answers, and we’ll show you how.
Would you like a private social database to monitor and archive your online life? Storing and tracking your every Facebook post, Tweet, image update and video? Did your last tweet make people happy? What was your most popular post on this day last year? Who have you lost touch with on the social networks? Did someone share one of your recent posts with a large audience?
Do you ever find yourself wanting to easily answer these questions?
Ah, the grand mystery of Google’s algorithms. Like any other good web developer or SEO, we’re constantly trying to eek every drop of advantage out of Google’s updates to boost our clients’ site search rankings.
So, back in 2010, when Google announced that your fat hog of a website would be penalized, we all gave greater attention to the size of our web pages and the speed in which we could deliver content to our visitors.
Your crazy uncle’s political rants. Your local greasy spoon’s deep-fried lunch specials. Your neighbor’s endless stream of grumpy cat memes. You don’t want to see them. (Or, you really, really do.)
And that’s the conundrum Facebook’s Story Bumping and Last Actor updates attempts to solve—how to show you more of what you want and less of what you don’t.
