This isn’t going to be one of those useless listicles about where to find WordPress themes; I’m not going to dazzle you with a Top 10 anything. And, this certainly isn’t a warm-and-fuzzy piece about our developer friends. Instead, we’re going to look at the complicated reality of the WordPress theme market—and how to choose a WordPress theme that won’t crush your soul.

Your new business is ready to hang its snappy digital shingle. Or, your organization needs to refresh its aging website in order to meet the needs of a growing mobile audience.

So, where do you start? Is a commercial theme the right move or would custom development be your better bet? Find out.