They say a picture is worth a thousand words. And, that may hold true…if you’re a hominid. But, if you want to succeed online, you’ll need to speak to search engines, too—and that means making image SEO part of your pre-launch routine.
Ah, the grand mystery of Google’s algorithms. Like any other good web developer or SEO, we’re constantly trying to eek every drop of advantage out of Google’s updates to boost our clients’ site search rankings.
So, back in 2010, when Google announced that your fat hog of a website would be penalized, we all gave greater attention to the size of our web pages and the speed in which we could deliver content to our visitors.
There was a time when getting links—any links—pointing to your site was the surest way to rank well on search engines.
But as disreputable SEOs manipulated Google’s PageRank algorithm to boost the visibility of their spammy content, the search engine giant began targeting those link schemes in an attempt to separate the wheat (your riveting, valuable content) from the chaff (irritatingly useless spam).
Okay, I admit it. Maybe charm school is in order. Maybe your titles don’t flat-out suck. Still, the fact remains: Many of us are investing huge amounts of time writing our blog posts, yet neglecting perhaps the most critical element — the title tag. And great blog title tags are worth the effort.
In fact, they’re the most powerful words you’ll write.