On Tuesday morning, we huddled for the Google Marketing Next 2017 kickoff—an event that’s something like a mix of the Super Bowl and Fashion Week for metric-obsessed online marketers. The keynote address did not disappoint, announcing many welcome and long-awaited features, upgrades, and additions across all of Google’s platforms, including Google AdWords and Google Analytics.
Because we live and breathe metrics and measurement (yes, almost literally), we’ll focus on just those topics here.
On the web today, we have a whole new way to “bury the lead.” How so? The growing demand for mobile-first design, which supports mobile users’ swipe, zoom, and scroll behavior is naturally driving the development of long, scrollable pages. So, the question becomes: Are your visitors even seeing the content you consider most important?
If you’re not testing your copy, design, and conversion elements, you’re most likely leaving money on the table. So, what do you do? Simple: A/B testing. It’s a process of showing different users different content to determine which is most effective.
Hard numbers can yield surprising results and it sure beats guessing.
Getting visitors to your website and converting them (or someone in their social circles) into paying customers is the name of the game. And using website performance metrics to your advantage can help you win it.
There are measurable things about your website that you can monitor, test, and improve to attract visitors and get them to the customer finish line.
Your online presence is critical to your business, but are your efforts effective? And, how do you know? It’s time to dust off the classic quote: “You can’t manage what you don’t measure.”
Yep, online performance metrics will give you the answers, and we’ll show you how.
Would you like a private social database to monitor and archive your online life? Storing and tracking your every Facebook post, Tweet, image update and video? Did your last tweet make people happy? What was your most popular post on this day last year? Who have you lost touch with on the social networks? Did someone share one of your recent posts with a large audience?
Do you ever find yourself wanting to easily answer these questions?
