Bot Traffic Detection Method Teases Real Website Traffic from Fake

Early this year, our client was in a panic. Their direct web traffic dropped more than 35 percent over the course of a single month—and their board wanted answers. Yesterday.
The marketing team was under intense pressure to explain the dip in traffic and its impact on the company’s sales pipeline…

Google Marketing Next 2017 Reveals a Googol’s Worth of Welcome Changes

On Tuesday morning, we huddled for the Google Marketing Next 2017 kickoff—an event that’s something like a mix of the Super Bowl and Fashion Week for metric-obsessed online marketers. The keynote address did not disappoint, announcing many welcome and long-awaited features, upgrades, and additions across all of Google’s platforms, including Google AdWords and Google Analytics.

Because we live and breathe metrics and measurement (yes, almost literally), we’ll focus on just those topics here.

The Downfalls of Design-Driven Development

All that glitters isn’t gold. The convertible you just had to have left your garage 12 days out of the last 120—the other 108 were too cold, too wet, too something. The fantastic designer boots with the 3” heel you couldn’t resist? They landed you on your ass on a less than forgiving winter day and have been collecting dust in the back of your closet ever since.

Both looked great. Neither performed. So it goes with design-driven development.

Measuring Scroll Behavior Helps You Connect Visitors with Key Content

On the web today, we have a whole new way to “bury the lead.” How so? The growing demand for mobile-first design, which supports mobile users’ swipe, zoom, and scroll behavior is naturally driving the development of long, scrollable pages. So, the question becomes: Are your visitors even seeing the content you consider most important?

A/B Testing in WordPress: Your Indispensable Guide to Getting Started

If you’re not testing your copy, design, and conversion elements, you’re most likely leaving money on the table. So, what do you do? Simple: A/B testing. It’s a process of showing different users different content to determine which is most effective.

Hard numbers can yield surprising results and it sure beats guessing.

Social Media for Beginners – A Guide to Getting Your Feet Wet

Getting a brand started in social media is a lot like your first swimming lesson as a kid. You’re excited, but also apprehensive and probably a little scared about what lurks in the depths. But, don’t worry. We’ll help you dip your toes in the water with some simple social media tips.